The Tools to Grow. The Support to Succeed. And a Pay Plan That Makes Sense.
The Tools to Grow. The Support to Succeed. And a Pay Plan That Makes Sense.
There was a time when real estate agents were told that giving up a large percentage of their commission was simply the price of having good technology, training and broker support.
At Lannon Stone Realty, we don't believe it has to work that way.
We built our brokerage around a straightforward idea: give agents the tools and support they need to grow their business while allowing them to keep more of what they earn.
Technology That Helps You Build YOUR Business
Technology has become an important part of being successful in real estate, but having technology isn't enough. It needs to be useful.
That's why Lannon Stone Realty continues to invest in tools designed to help our agents market themselves, stay connected with clients and prospects, and build their own brands.
Our new website platform gives LSR agents the opportunity to have their own branded real estate website using their own domain, connected to our brokerage IDX.
Agents also have access to a CRM whether or not they choose the optional individual website.
Combine that with Listings To Leads, marketing resources and ongoing technology training, and our objective is simple:
Give our agents useful tools—and help them learn how to use them.
We don't want technology sitting unused because nobody showed an agent what it can actually do for their business.
Technology Can't Replace Your Broker
We believe strongly in technology, but there are times when an agent doesn't need another app.
They need their broker.
A contract question comes up.
An inspection creates an unexpected issue.
A negotiation becomes complicated.
A situation occurs that the agent hasn't encountered before.
Those are the moments when brokerage support matters.
Lannon Stone Realty agents have access to broker support seven days a week.
And we mean actual support.
It's not just support. It's phone support—and it's seven days a week.
We don't think an agent should spend an evening or weekend worrying about a transaction because they can't reach someone who can help.
Schedule a private call!
What About Training?
Technology changes. Marketing changes. Contracts and industry practices evolve. And every agent, regardless of experience, can continue learning.
That's why Lannon Stone Realty offers ongoing optional training covering subjects agents can put to work in their businesses.
Sales techniques. Farming. Technology. AI. Websites. CRM. Lead generation. Marketing. Business development.
Our goal isn't training for the sake of having another meeting.
It's helping our agents learn more, sell more and build stronger businesses.
And Then There's the Pay Plan
This part isn't complicated.
Lannon Stone Realty agents receive:
100% Commission
$225 per closed side
$105 per month + MLS fee
E&O included
No commission splits
No caps
No royalty or franchise fees
No production minimums
You shouldn't have to reach a cap before you finally get to keep 100% of your commission.
At Lannon Stone Realty, 100% starts with closing #1.
Are You Getting Enough for What You're Paying?
If you're giving your brokerage thousands—or even tens of thousands—of dollars from your commissions every year, it's reasonable to occasionally stop and ask what you're receiving in return.
Are you getting the technology you need?
Are you getting useful training?
Can you reach your broker when you need help?
Are you being given the freedom and tools to build your own brand?
And as your production increases, does your brokerage's compensation model still make sense for your business?
Your current brokerage may still be exactly where you belong.
But every independent real estate agent is also a business owner, and business owners should periodically evaluate their expenses and the value they're receiving in return.
There's Another Way to Run Your Real Estate Business
More than 130 agents have chosen Lannon Stone Realty.
We're a home-grown Wisconsin firm built around a different approach to the agent-brokerage relationship.
Keep your commission.
Build your name.
Use the technology.
Take advantage of the training.
And know that when you need your broker, someone is there to answer the phone.
Learn More. Sell More. Keep More. Live Better.
If you're a Wisconsin real estate agent exploring your options, we'd welcome the opportunity to tell you how Lannon Stone Realty works.
Lannon Stone Realty — A Wisconsin Firm
LSRrealtor411.com
262-333-4440
Bob Forman
Founder, Lannon Stone Realty

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